Adler/Schnee’s Flower Fiesta

Are you enjoying the snow this winter? Or do you need something to brighten your February mood? Have you considered fake flowers?

This week, as the country was pummeled by winter storms, I was busy in Cranbrook Archives researching for my History of American Architecture: Eero Saarinen and His Circle lecture series. One important member of Eero’s circle of designers? Ruth Adler Schnee.

Ruth, a 1946 graduate of Cranbrook Academy of Art’s Design Department, was known for her printed textiles, interior designs, and the store she operated with her husband, Edward, in Detroit from 1948 to the 1977. In Cranbrook Archives, we have the Edward and Ruth Adler Schnee Papers, which includes a wide variety of designs, notes, samples, and PR materials.

Adler/Schnee, Inc. on Harmonie Park. The design store was located at 240 Grand River East in Detroit between 1964 and 1977. Photograph February 1965. Copyright Cranbrook Archives.

As I looked for materials related to Ruth’s work on the General Motors Technical Center—the subject of my lecture Monday—I came across this charming fold-out advertisement from the winter of 1966. Although it has nothing to do with my upcoming talk, it certainly brightened my mood, and I wanted to share it with you! The outside reads:

Sometimes it’s June in January…but at A/S it’s Bloomin’ February

The ad copy gets even better inside. Underneath a bright-pink line drawing of Scandinavian, Japanese, Danish, and Mexican home goods surrounded by Ferry-Morse seeds, a cat, birds, and flowers, it reads:

Stamp out snow with fake and fabulous flowers!

Put posies on everything—put posies in everything.

Color runs riot at Adler/Schnee Flower Fiesta

With kooky dried flowers ala Dr. Seuss; passionate pillows, dizzy dinnerware, palpitating papergoods, terrific totes and much marvelous more—all bursting with scintillating springtime.

Kick winter gloom and check Adler/Schnee, where even Harmonie Park itself is coming up new and exciting.

This pamphlet made me smile, and gets first prize in the alliterative Olympics. Based on other handwritten records in the Archives, it is possible Ruth herself wrote this little ditty (she wrote and designed much of the firm’s PR materials). Again based off other mailers, it seems likely the Schnees mailed out between 5,000 and 15,000 of these large fold-out advertisements.

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Adler/Schnee: A Detroit Institution

Today is Black Friday, but did you know tomorrow is Small Business Saturday? Started nine years ago to encourage patronage of locally owned and operated shops, this Saturday after Thanksgiving event isn’t the first attempt to attract shoppers to help sustain a neighborhood economy. In Detroit in the 1960s and 70s, few did it with more aplomb and civic mindedness than Edward and Ruth Adler Schnee.

While assisting Cranbrook Art Museum staff with preparation for their upcoming exhibit Ruth Adler Schnee – Modern Designs for Living, I had the opportunity to learn more about Ruth and Edward’s Detroit retail business. Started in 1948 as a fabric design and silk screening business on 12th Street, it was their flagship store (and final location of four) that especially caught my interest. It was this store that uniquely illustrates Edward’s business acumen, Ruth’s design talent, and the couple’s dedication to the city of Detroit.

 

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Flyer for Harmonie Park store opening, 1964. Copyright Cranbrook Archives.

When Adler/Schnee moved its operation of sixteen years from Northwest Detroit to Harmonie Park in 1964, its owners had more than just profits in mind. In form letters found in their collection, Ed Schnee writes to announce the official opening of their new location:

Since your interest and concern in the future of ‘Downtown Detroit’ is well known and ably evidenced, you may be interested to know that … we have recently moved. Mrs. Schnee and I have watched the growth of the central city with great interest for the past several years and now feel that we can make a contribution to this growth and participate actively in the new manifestation of vitality in Downtown and confidently link our future to this area. It is our earnest desire to so conduct our specialty shop that it will be a stimulating force in the Central Business District and in particular, Harmonie Park, which we feel has the potentiality of a charming little Parisian Square.

That December, Adler/Schnee had already banded with local merchants in events designed to create interest in the neighborhood and its businesses. As the November 11, 1964 Downtown Monitor stated: “It begins to look as though the wise merchants of Harmonie Park are going to create a stir among less aware business men [of] the downtown area. Watch for their latest combined effort, “Holiday Lark on Harmonie Park” – complete with a rolling chestnut roaster, popcorn wagon, gay holiday decorations and maybe even a choral concert by the Club Harmonie itself.”

Adler/Schnee’s advertisement  for the event demonstrates their enthusiasm, “Adler/Schnee FUN FAIR: Fabulous Fripperies, Frivolous Fantasies, Functional Furnishings from far-flung lands. For family – friends – home – office – etc.” A version of ‘Holiday Lark’ was still going strong in 1976, as evidenced by a Detroit Free Press headline: “A Languorous Experience – Harmonie Park in Tune with the Season” and this flyer:

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Christmas Walk event flyer with logo designed by Ruth Adler Schnee. Copyright Cranbrook Archives.

These holiday events were just one of many Harmonie Park happenings, and until the business was sold in 1977, the Schnee’s ‘modern general store’ was an important part of Detroit’s economic and cultural history. A mainstay in an enclave of art-related commerce, also anchored by the Detroit Artists’ Market, Ruth and Edward’s retail store became a destination. The many clippings, correspondence, and advertisements in their collection are testament to a business philosophy that encompassed their immediate surroundings, with such efforts as the Harmonie Park Improvement Plan, and the purchase of their building in 1971 to preserve its 1901 architecture and utilize its seven floors to create a design center. Throughout a period that would span both civil and economic upheaval, Adler/Schnee was a bright spot (literally and figuratively) in the city’s landscape.

Read more about the Schnee’s retail business or learn more about the remarkable designer, Ruth Adler Schnee, in the Edward and Ruth Adler Schnee Papers, or in the upcoming Schnee exhibition at Cranbrook Art Museum, December 14th through March 15, 2020.

Deborah Rice, Head Archivist

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