Photo Friday: Smith House and the 1960 Plymouth Suburban

Oakland County is decked out in checkered flags this Friday for the annual Woodward Dream Cruise. As the crowds gather in their folding chairs and thousands of classic cars roar past my windows, I’m reminded of a much more serene image from automotive history: the 1960 Plymouth Suburban stretched out on the manicured lawn of the Frank Lloyd Wright Smith House.

1960 Plymouth Suburban, on location at the Frank Lloyd Wright Smith House. Smith Papers, Cranbrook Archives.

In 1959, Chrysler was developing promotional materials for the 1960 Plymouth. Seeking a sleek, modern backdrop for the long lines of the Suburban station wagon, Chrysler’s Public Relations Department contacted Melvyn and Sara Smith about staging a photoshoot at their Frank Lloyd Wright-designed home in Bloomfield Hills. The resulting photographs show the 18-ft long Suburban, not parked in the pea-gravel driveway or the distinctive cantilevered carport, but pulled to the back of the house where it could be reflected in the natural setting of the Smith’s newly expanded pond.

1960 Plymouth Suburban, on location at the Frank Lloyd Wright Smith House. Smith Papers, Cranbrook Archives.

The long, low horizon line of Frank Lloyd Wright’s Usonian architecture, with its stacking roof planes, seems a great fit for the station wagon’s extended style lines and characteristic fins. In a second image, two casually-dressed models (check out those long socks and walking shorts!) lounge in rattan Tropi-Cal armchairs on the living room patio. Designed by Danny Ho Fong, the Tropi-Cal armchairs were recently identified through the diligent research of the Center’s Summer intern Clare Catallo.

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A Rugged Individualist: Luella Schroeder

One of the best things about being an archivist here is learning about the amazing people connected to Cranbrook’s history. Part II of our posts for Women’s History month focuses on Luella C. Schroeder (1918-2004). In 1946, Schroeder was hired as an Assistant Preparator at Cranbrook Institute of Science. A woman of many talents, she worked at a book binding studio in Delaware and as a draftsman during World War II for Chrysler before taking the position at CIS.

Schroeder’s college studies were divided between the natural sciences and art. She later studied photography – a skill she relied on heavily at CIS – as the photographer of the Institute’s collections and exhibitions. A member of the Photographic Guild of Detroit, she was one of 100 photographers to be awarded a prize in Popular Photography magazine’s 1957 photo contest.

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Schroeder preparing an exhibition, 1956. Courtesy Cranbrook Archives.

In addition to her photography work, Schroeder created dioramas and models for exhibits and taught lapidary classes. Her love of nature was evident in her creations for the Institute – from plant life to insects to bee hives. In 1954, she built an elaborate hive illustrating the lifecycle and production cycle of bees. Her work was admired and praised by her colleagues and visitors alike.

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Bee Hive exhibition, 1954. Courtesy Cranbrook Archives.

After working at CIS for 12 years, Schroeder left her position in 1958 to pursue her hobby of silver jewelry making. She fell in love with Vermont, and moved there to devote herself to her craft. In a 1961, Times-Argus article she was quoted, “I wish I could tell you why I love Vermont, maybe it’s because it is the last stand of the rugged individualists – the one place where people still really make their lives for themselves.”

Schroeder’s hobby became her life-work. She credited the Institute in making her jewelry more creative (due to her ability to cut gems which she learned while at CIS). Her work was on display at several museums nationally and abroad, and was exhibited at the 1964 World’s Fair. In 1965 she created a pin she titled, “Forged Sunburst.” America House re-named the pin “Solar Flair” in an advertisement in New Yorker magazine and Schroeder was deluged with orders.

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Burlington Free Press, 13 May 1965. Courtesy Cranbrook Archives.

Several pieces of Schroeder’s work were selected by the American House retail store in New York, which is sponsored by the American Craftsman Council. Her jewelry was also marketed by the Detroit Artist’s Market and the Boston Society of Arts and Crafts. In 1985, the Vermont Handcrafters bestowed a Lifetime Membership to Schroeder for her dedication to Vermont Crafts. Clearly her work and dedication made an impression on many – including the Cranbrook community.

Gina Tecos, Archivist

 

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